![](https://stephenhurrell.ventanaresearch.com/hs-fs/hubfs/AP_SH_The%20Member%20of%20the%20Sales%20Team%20that%20Technology%20Forgot.png?width=200&name=AP_SH_The%20Member%20of%20the%20Sales%20Team%20that%20Technology%20Forgot.png)
Many – myself included – have written about the growth in technologies designed to aid in business-to-business sales and sales management by serving sales reps, line managers, executives and operations. But one area that has been ill-served is technical presales, or sales engineering. You may ask why this should matter. Aren’t presales engineers all about demonstrations? How could technology – beyond video conferencing – help?
Topics: sales engagement, Office of Revenue