Stephen Hurrell's Analyst Perspectives

Oracle and Sales Cloud has Priority on Engagement and AI

Posted by Stephen Hurrell on Mar 3, 2021 3:00:00 AM

The current pandemic has disrupted many of the traditional sales methods used by field-sales organizations to engage, and sell to, buyers. In an effort to provide help, many vendors have recently announced new features that focus less on the management of sales organizations and more on tools to help salespeople sell. This has been coupled with a renewed interest in using data to help with the science, alongside the art, of selling, as referenced in my AP: The Art and Science of Sales from the “Inside Out". Oracle has called this new emphasis “Responsive Selling,” with an aim to harness data and machine learning (ML) to aid sellers in this new, challenging environment.

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Topics: Sales, Analytics, Data, Product Information Management, Sales Performance Management (SPM), Digital Technology, AI and Machine Learning, sales enablement, sales engagement